Beef is Beef

I for one would not spend extra money on a brand name of beef. There are brand names of jeans and other types of clothes, but each brand name fits differently. The difference in the way beef tastes for the same cut of meat, is how it is prepared after the butcher. The question is, how are they going to make Oregan Trail Beef more desireable to consumers? The chicken industry advertises different brands of chicken, each having thier own unique chicken quality. Tyson chicken advertises that their chicken is not injected with hormones, therefore it is healthier. There are other brand names of chicken that claim to be more tender than others. Unless Oregan Trail Beef can somehow make the beef better for the consumers, the beef market is going to remain perfectly competitive. There are very few people that would pay extra for 'better tasteing' beef, when that can be done in their own kitchen.

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