Starbucks to Boost Coffee Prices in U.S.

Due to an increase in the prices of sugar and coffee, two very important complements to Starbucks' products, the price of Starbucks drinks will also increase. The Starbucks Corporation is estimating an eleven cent increase throughout their stores nationwide in the coming months. With prices already high to begin with for their products, it is hard to tell if this eleven cent increase will affect their sales or not: analyst Dan Geiman stated: "It's 11 cents. That's not a huge amount when you're already paying a few dollars-plus for your beverage."

I have always felt Starbucks was too expensive to begin with, yet would still splurge every once and awhile. Odds are once this increase takes effect, I will not be doing so as frequently. Will this change your willingness to buy from them? Do you think this will hurt Starbucks' business or will there be little to no change in their business?