Is closeout shopping smart shopping?

Big Lots is getting ready for a leadership position in the closeout industry. To do this they launched a 27 million dollar television campaing nationally. This was to reinforce that closeout shopping is really smart shopping to its customers. Big Lots made some commercials with some famous people that everyone would know. They made these commercials for another reason also. That reason was because "They were the leaders in what they do but they need to act like the leaders". That was a statement from the CEO Mike Potter. The campaing introduce Big Lot name brand items into more households. Thirty-seven percent more household to be exact! Don't always let the commercial get to you and then go out and buy the product... This is not always a good thing.