The Sale of PS3 Is Not Enjoying Market Equilibrium.

The most expected console PlayStation 3 has been released for a couple months and it has been estimated by Sony that the target shipments of PS3 would be two million by the end of 2006. However, to Sony’s disappointment and surprise, there has been a “slip behind the schedule”. The main reason for the delay is said to be the sudden release of Wii console, a lot cheaper than PS3, which also from a Japanese rival Nintendo Co. Besides, the lack of game software for PS3 has Despite of this, Sony still shows great confidence in the coming sale of PS3. In this case, the seller is struggling in the situation that is there are not enough purchasers for their products. They must find a way to boost their selling in another words to make them better off. “ An economic situation is in equilibrium when no individual would be better off doing something different”.