Environmentally-minded firms rewarding hybrid buyers

The bank of America announced on February 2nd that they would offer an incentive to fuel efficient employees. They stated that 185,000 eligible workers, could earn a 3,000 dollar rebate for buying a hybrid vehicle. So far in the areas that the rebate has been implemented the amount of hybrids being bought by workers has almost quadrupled. This comes in a great time while United States is looking to increase the full efficiency standard. This will in hopes reduce the needs of Americans on fuel.

This is a great incentive and a great way to help people merge into new standards. Most people are more likely to do something when there is an incentive or reward offered. This company is doing a great job of helping employees and the government. Employees now have more of a resource, meaning money, to help them buy the more expensive hybrid. This is a win-win situation, both the employee and the government, not to mention the auto maker itself. This system of buying hybrids at a lower rate could be one way, if the new standards are implemented, for people to help the government and automakers make a smooth transition.