Choice, Good or Bad?

We have been learning in econ that choice in the econmic market is a good thing. Choice by consumers allow prices to be low and quality to be high. Check out this article which argues the opposite. It states that choice is not necessarily a good thing because consumers sometimes do not take advantage of the options or choose not to choose. Sometimes as a consumer the choices are overwhelming. You walk down the toothpaste aisle at Walmart and you are bombarded with hundreds of choices. I mean is it really necessary to have 100 different kinds of toothpaste? As a consumer I would be satisfied if I had only had a handful of choices. I sympathize with the argument that choice is not always a positive. What do you think? Do you like having an unnecessarily large amount of choice?