Microsoft cuts price of 20GB Xbox 360 by $50 to make way for 60GB model
Starting Sunday, July 27, Microsoft’s mid-range Xbox 360 consol with a 20GB hard drive will cost $299. The updated Xbox 360 is set to arrive in stored in early August. The new 360 will cost $350 and will have a 60GB hard drive, which will give the consol significantly more space for storing games, TV shows and movies Microsoft sells on its Xbox live marketplace wed site. The 60GB Xbox 360 consol is also said to have some extra appeal with streaming movies and TV episodes through high speed internet offered by Netflix.
Although Microsoft adjusted its price of the 20GB 360, it did not change the price of the more basic Xbox 360: Arcade version (256MB, $280) or the Xbox 360 Elite ($450, 120GB). Microsoft released the Xbox 360 1 year ahead of competitors Nintendo corp. and Sony corp. As of the end of May 2008, Microsoft had sold 10.3 million Xboxs in the US. By comparison, Nintendo had sold 10.2 million Wii consoles, and Sony had only sold 4.5 million Playstation 3 machines. While Nintendo has consistently kept the price of the Wii at $250, Microsoft and Sony have been scrambling to cut their prices while still being able to obtain profit.