As scary as it may be, halloween sales have risen since last year! The reason for the increase in profits is because (surprise!!!) of young adults and adults alike. Halloween, mostly known as a kids holiday from the trick-or-treating and candy that is traditionally passed out, quickly seems to becoming a cultural phenomena. Looking around the college campus on both Friday and Saturday night this past weekend, anyone could observe that there were far more parties then usual, and that they were all costume parties! It is not just us, the college students though, as of the 8000 adults polled nearly two-thirds were planning to celebrate this years Halloween, which is a 52% increase from last years.
Did you help to account for the increase in Halloween sales this year? I did, as this year I was a C.E.O., appropriately so it seems based on this article and Halloween's increasing profits. Currently, Halloween is sixth largest spending holiday. Do you anticipate it to stay at that number? Or do you see Halloweens in the future becoming more profitable then some higher grossing holidays, like Valentine’s Day, for example?