Saturday, October 21, 2006

Last Ford Taurus to roll off the line next week

By the end of this week, Ford Motor Company decided to say goodbye to Ford Taurus, which was once the best selling in the country and that for a time helped revitalize the struggling automaker. As we know, Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures and distributes automobiles in more than 200 markets across six continents. In 1985, the mid-sized sedan was introduced to the market and quickly became a sensation as Americans embraced its design, safety features and fuel-efficiency. Taurus was the “Car of the Year” in 1986 and was the best-selling car in the nation for the following five years. According to Jam Cain, Ford spokesman, “it was fuel efficient but powerful with a V6 power engine and it was a very modern and forward looking, innovative car design.” However, two cars which are considered better targeting the marketplace, Ford Fusion and Ford 500 will replace the Taurus. Even though many employees have regrets about the end of the Taurus, Ford believes that they have to go where the customers want to go.

1 comment:

Beth said...

In a time when many American auto makers are experiencing tough times, it may be a wise decision for Ford to remove the Taurus line. By limiting their range of productions they can focus better on improving the remaning models and generate better profits and improve their status in the market.